MEDIA MENTIONS

FEATURED ON

Ground Up Has Evolved

Into a Fan-first, Multibrand House

June 1, 2026

When Jack Gindi founded Ground Up in 2016, he saw a gap in the market for well-made products tailored to fans. He filled the gap by bringing to market products that people love to wear.

Ground Up Partners

With Dickies, Scotch & Soda

May 15, 2026

Footwear firm Ground Up International is growing up.

Instead of focusing primarily on kidsshoes via licensing, Ground Up operations now include partnering directly with brands. First out the gate is the creation of shoes for the Dickies and Scotch and Soda brands as their exclusive footwear partner. Both brands are owned by Blue Star Alliance, a brand management firm in N.Y.C. The new lines represent an expansion of the company’s business model.

  • Ground Up Launches First Fortnite Boys Footwear at Target

    May 25, 2026

    Ground Up is bringing Victory Royale comfort to retail shelves with the launch of its first ever Fortnite boys slipper and slide collection, now available at Target. The collection delivers cozy, everyday comfort for young fans.

  • Ground Up Launches Mother’s Day

    Campaign

    May 7, 2026

    Ground Up has launched its UP Lifestyle campaign, "How She Gets There," in celebration of Mother's Day. The footwear retailer for adults and children is running a promotion on UP Lifestyle products throughout May. 

  • OK! Ultimate Spring Essentials Guide: From Skincare to Shoes and More!

    April 20, 2026

    Ground Up Lilo And Stitch Sneaker: Make your little girls’ world a whole lot sweeter with the Ground Up Lilo And Stitch. 

  • Ground Up: Kids Foot Locker Boys’ and Girls’ New Releases

    April 20, 2026

    Ground Up is proud to announce the launch of the Disney x Ground Up Spring collection, exclusively available at Kids Foot Locker

  • Step into Disney Magic with Ground Up’s New Sneaker Collection

    April 15, 2026

    Kids can kick it in Disney style this spring with GroundUp’s latest sneaker collection! 

    Fan-favorite Disney characters like Lightning McQueen, Stitch, and Angel appear on these sneakers in a fresh, stylish way.

  • The Cutest Valentine's Day Gifts for Kids, According to a Mom

    January 12, 2026

    Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

  • GROUND UP EXPANDS PEPSICO PARTNERSHIP WITH CHEETOS FOOTWEAR AND HOSIERY COLLECTION

    January 10, 2026

    Ground Up is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos.

  • Ground Up in Kiddos Magazine Valentine’s Day Spring Issue

    February 3, 2025

    Made for sunny days and nonstop play, a cheerful spring sneaker that brings color and character to little ones’ everyday rotation made by Ground Up.

  • Ground Up Expands PepsiCo Partnership with Cheetos Footwear

    January 10, 2026

     Ground Up, a leader in licensed  footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio,  Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the  hosiery category for the first time.

  • Ground Up x Kids Foot Locker Debut Hello Kitty High-Top Sneakers

    January 13, 2025

    Hello Kitty High-Top Sneakers,' a collaborative release between Ground Up and Sanrio, the global lifestyle brand behind Hello Kitty, are now available exclusively at Kids Foot Locker.

  • The Cutest Valentine's Day Gifts for Kids

    January 12, 2026

    Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

  • Ground Up Expands PepsiCo Partnership with Cheetos Collection

    January 4, 2026

    Ground Up, a leader in licensed footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the hosiery category for the first time.

  • Ground Up and The Children’s Place Launch Strategic Partnership For Spring 2026

    March 5, 2026

    In a move that underscores the growing demand for character-inspired, fashion-forward designs in the children’s market, Ground Up International has announced a new partnership with The Children’s Place, the largest pure-play children’s specialty retailer in North America.

  • Ground Up And The Children’s Place Forge Footwear Partnership

    March 6, 2026

    Ground Up forged a new footwear partnership with children’s specialty retailer The Children’s Place. With styles releasing throughout the Spring season, the limited-edition footwear lines will feature popular characters such as Marvel’s Spidey and His Amazing Friends and Disney’s Minnie Mouse, along with beloved films like Pixar’s Toy Story and Cars.

  • Best 2026 Spring and Summer Travel Outfit (& Accessory) Ideas

    March 14, 2026

    Little ones don’t slow down, and their shoes shouldn’t either. From school mornings to playground adventures and everything in between, the right pair keeps them comfortable, secure, and excited to get moving.

Holiday Gift Guides 2025

November 3, 2025

Ground Up International, the footwear company behind hit licensed collaborations (Barbie, Disney, etc), is entering a bold new chapter with its first-ever original sneaker capsule, created exclusively for Kids Foot Locker!

PAST
PRESS