WHAT THEY’RE SAYING ABOUT US
GROUND UP PRESS
Step Into Sesame Street Style With Ground Up And Foot Locker Europe Exclusive Collection
May 1, 2024
Ground Up Footwear announces its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection. This innovative collaboration is inspired by the iconic personalities of Sesame Street, including Elmo and Cookie Monster.
Ground Up Launches First-Ever Branded Sneaker Collection Exclusively At Snipes
May 2, 2024
Ground Up International, a footwear company that produces shoes for Disney, Nickelodeon, Star Wars, and many others, is excited to announce the launch of its first-ever branded standalone sneaker collection, available exclusively at Snipes.
Ground Up Launches First-Ever Branded Sneaker Collection Exclusively At Snipes
May 2, 2024
Ground Up is thrilled to step into the sneaker industry independently stepping away from licensed footwear, introducing never-before-seen styles to all their fans.
Ground Up Launches Debut Branded Sneaker Collection
May 1, 2024
Footwear manufacturer Ground Up International has launched its first-ever collection of own-branded sneakers for children. Available exclusively at Snipes, the development sees Ground Up moving away from solely producing licensed footwear to introduce its own new and unique sneaker styles.
Ground Up Launches Debut Branded Sneaker Collection
May 1, 2024
Footwear manufacturer Ground Up International has launched its first-ever collection of own-branded sneakers for children.
Licensed Footwear Brand Ground Up Releases Proprietary Collection
May 1, 2024
Licensing partners like Disney, Nickelodeon, and Nintendo have been turning to Ground Up International for footwear since 2016. Now, the company has released its first-ever branded standalone sneaker collection.
Ground Up International and Kids Foot Locker Unveil First-Ever Barbie Court Sneaker
February 12, 2024
Footwear Company Ground Up International teams up with Kids Foot Locker to release the first-ever Ground Up X Barbie Court Sneaker, coming in all infant and preschool sizes.
Ground Up x Barbie Court Sneaker to Launch at American Dream Mall’s Kids Foot Locker
February 12, 2024
Calling all parents whose kiddos love Barbie, mark your calendars. A new sneaker collaboration from Ground Up and Mattel will debut during a special event at Kids Foot Locker at the American Dream Mall.
The Power of Friendship: Ground Up X Barbie Sneaker Launch
February 12, 2024
Ground Up and Barbie are hosting an epic debut event in the Kids Foot Locker store to introduce the new Ground Up Barbie Court Sneaker.
February 12, 2024
Ground Up and worldwide icon Barbie are hosting an epic debut event at the American Dream Mall in East Rutherford, New Jersey, in the Kids Foot Locker store on Saturday, March 2nd, 2024, from 11:30 AM-2:30 PM to introduce the new Ground Up Barbie Court Sneaker.
Ground Up Steps Into 2024 With Iconic Hello Kitty Partnership
February 7, 2024
Ground Up International, a footwear company, adds an iconic license to its roster, Hello Kitty®. This partnership promises to bring Hello Kitty’s beloved charm to life through a range of stylish kicks, creating ongoing collections for all youth and toddler fans.
Ground Up Announces Hello Kitty Partnership
February 7, 2024
Footwear company, Ground Up International, has announced it has added Hello Kitty to its licensing roster.
Ground Up Drops First-Ever Branded UPlift Boot Collection Available Exclusively at Snipes
December 13, 2023
Ground Up International, a sneaker company, steps into the footwear landscape with the launch of their first-ever UPlift Boot, available exclusively at Snipes.
Kids’ Brand Ground Up Makes First Move to Diversify Beyond Licensed Character Shoes
December 5, 2023
After releasing numerous sneaker collections featuring some of the most popular kids’ characters — from Mickey and Minnie Mouse to Spider-Man, Bluey, Sonic and My Little Ponies — Ground Up International is expanding its reach.
Sleigh All Your Holiday Shopping With Ground Up’s Ultimate Gift Guide
December 5, 2023
Get ready to sleigh this holiday season with gifts so amazing, you'll be tempted to keep them for yourself (we won't judge).
Ground Up Signs Partnership with‘ Minecraft’
September 14, 2023
Ground Up International, a footwear company, adds the “Minecraft” license to its roster with a new partnership. “Minecraft’s” virtual realm.
Ground Up and Minecraft Are Teaming Up on Kids’ Shoes Launching in 2024
September 8, 2023
Ground Up International Inc. continues to build a strong roster of licensing partners.The New York-based footwear company announced on Friday.
Ground Up Partners with Minecraft to Create Co-Branded Sneakers
September 8, 2023
Ground Up International Inc. has announced its latest partnership with Minecraft, the popular video game developed by Mojang Studios.
THE BEST BACK-TO-SCHOOL SHOES FOR LITTLE CHAMPS
August 9, 2023
Ground Up's success extended across borders as their brand graced the back-to-school banner feature on Foot Locker Europe's 18 country channels, showcasing the international appeal of their innovative designs.
STYLE YOUR CHAMP WITH THE BEST BACK-TO-SCHOOL KIDS' SHOES
August 9, 2023
Ground Up secures a prominent spot in Foot Locker Europe's Back-To-School campaign, solidifying its position as a must-have item for the upcoming school year.
Step Into a Wave of Color With Ground Up X Foot Locker Kids Exclusive Trolls Collection
July 11, 2023
Ground Up International, launched a new colorful high-top in collaboration with Foot Locker Kids.
Ground Up Partners with Snipes for Summer Collection
June 16, 2023
Footwear company Ground Up International is teaming up with retail company Snipes to create a new sneaker collection for toddlers and kids.
RAISED FROM THE CONCRETE X BUILT FROM THE GROUND UP
April 11, 2023
Word on the street, SNIPES has something special in store for the little ones. It’s time to excite the kiddos- Ground Up has touched down at SNIPES!
Ground Up Announces Expansion To Foot Locker Europe Paving the Way One Step At A Time
June 26, 2023
Ground Up, a leading sneaker brand, announces its strategic partnership with Foot Locker Europe, one of the world’s premier athletic footwear and apparel retailers.
Ground Up X Foot Locker Little Mermaid Collaboration
June 1, 2023
Footwear company Ground Up International has unveiled a brand-new luminescent high-top sneaker in collaboration with Kids Foot Locker and Foot Locker Kids.
Ground Up, Foot Locker Launch ‘The Little Mermaid’ Collab
June 1, 2023
Footwear company, Ground Up International, has unveiled a new luminescent high-top sneaker in collaboration with Kids Foot Locker in celebration of Disney’s “The Little Mermaid.”
Ground Up x My Little Pony Collab Launches at Kids Foot Locker
May 26, 2023
Ground Up International, a footwear company, has launched a new collection in collaboration with Kids Foot Locker.
GroundUP partners with Journeys Kidz and Foot Locker Kids for TMNT Collection
April 25, 2023
Two high-top shoes featuring Heroes in a Half Shell Leonardo, Michelangelo, Raphael and Donatello, are available now.
March 25, 2023
Ground Up teamed up with BBC Studios and Foot Locker to bring Bluey & Bingo to the Foot Locker flagship store located Times Square!
Ground Up X Journeys Kidz and Foot Locker Kids for TMNT Collection
April 24, 2023
Two high-top shoes featuring Turtles, Leonardo, Michelangelo, Raphael and Donatello, are available now.
GROUND UP X POP INSIDER SHOW ME THE GOODS’ KIDS MERCH SPRING 2024 SEASON ISSUE
Celebrate 100 years of Disney in style with these sneakers that feature Disney besties like Simba, Tinker Bell, and Moana. These stylish kicks also feature the Disney100 logo on the woven tag and inner lining of the shoe.
March 25, 2023
Ground Up teamed up with BBC Studios and Foot Locker to bring Bluey & Bingo to the Foot Locker flagship store located Times Square, celebrating our all new exclusive sneaker collection bringing everyones favorite sister duo together!
‘GIVE SHOES. GIVE LOVE’ EVENT SOLES4SOULS
All proceeds from the event were donated to 4EveryKid, providing brand-new athletic shoes to children experiencing homelessness in Nashville.
Ground Up & Bluey Launches at Foot Locker Kids!
February 23, 2023
The collection includes the “Bluey” high top and the “Bluey” slip-on. Both styles feature artwork of Bluey and her family from the show.
GROUND UP NEW PARTNERSHIPS - BILLY’S FOOTWEAR, BLUEY & MORE
December 21, 2022
Flipboard features the latest news in fashion and footwear from Ground Up
For Real Life!? Ground Up launches Exclusive Bluey Collection
February 20,2023
The collection is inspired by the beloved Emmy®-winning series, which is available on Disney+
Stepping Into New Partnerships In 2023
December 21, 2022
Yahoo lifestyle features Ground Up’s upcoming plans for the new year ahead.
Ground Up has partnered up with Mattel, Inc. a leading global toy company for a Holiday Toy Drive.
December 16, 2022
These toy donations happily went towards the Good+Foundation, a leading national nonprofit organization that sets low-income families on an upward trajectory through tangible goods and innovative services to dismantle multi-generational poverty.
BBC Studios Introduces Ground Up as North America Licensee
October 24, 2022
Bluey the Blue Heeler is furthering her mark in North America. Ground Up and BBC Studios Partner Up for 2023 collaborations
Ground Up and Warner Bros. Launch DC-Inspired Footwear
October 10, 2022
Footwear company, Ground Up International, in collabxoration with Warner Bros. Consumer Products and DC Comics, has announced a new children’s collection featuring two shoes themed after DC superheroes.
GROUND UP and BBC Studios Partner for Bluey Footwear Deal
September 23, 2022
Ground Up plans to take an elevated approach on their newest collection by creating unique designs featuring Bluey herself, Bingo, Bandit and Chilli.
Pop Insider: ZAPPOS HAS A HUGE NEW SELECTION OF DISNEY SHOES
August 12, 2022
Ground Up, maker of many pop culture-inspired shoes, has partnered with Zappos to offer an extensive new collection of footwear featuring popular Disney, Pixar, and Star Wars characters.
Ground Up Brand to Launch 8 New Licensing Partnerships in 2023
December 21, 2022
Ground Up will launch With major players like Mattel, Hasbro and many others.
Ground Up Leading Licensee - 2022
November 3, 2022
Ground Up is proud to be featured in the 2022 Leading Licensee Report and is looking forward to pushing the industry forward in 2023! License Global
Ground Up and Kids Foot Locker Collaborate On An Out-Of-This-World Star Wars™ Collection
October 14, 2022
Featuring an 8-piece capsule, footwear brand Ground Up International has created a collection that will only be sold at Kids Foot Locker.
Ground Up Teams Up with Warner Bros. Consumer Products
October 7, 2022
Available now at Journeys Kidz, the Batman and Justice League sneakers come in toddler and youth sizing for young heroes everywhere.
Ground Up and Warner Bros. Launch DC-Inspired Footwear
October 10, 2022
Footwear company, Ground Up International, in collabxoration with Warner Bros. Consumer Products and DC Comics, has announced a new children’s collection featuring two shoes themed after DC superheroes.
Zappos’ New Collaboration With Ground Up Has The Cutest Matching Family Disney Shoes
August 11, 2022
These matching family Disney shoes that are just in from the latest Zappos collaboration with Ground Up.
Ground Up And Kids Foot Locker Make A Statement In Their 2022 Collection
December 19, 2022
Ground Up International is stepping into 2023 alongside Kids Foot Locker with a collaboration. Boys and girls can display their love for everything Disney, Marvel, and Star Wars™ with sneakers inspired by their favorite entertainment brands.
BBC Studios Adds Twelve New Partners to Rapidly Growing Bluey North America Licensing Program
October 24, 2022
BBC Studios, distributor and licensor for the international preschool hit Bluey, is again adding to its growing list of licensing partners.
Give The Gift Of Grogu™ This Holiday Season – Ground Up X Pop Insider Gift Guide 2022
October 14, 2022
Footwear Company Ground Up International is stepping into the spotlight this Holiday season. This sweet style was chosen by Pop Insider for: Best Gift: Accessories for @thepopinsider’s 2022 Holiday Gift Guide!
THE POP INSIDER’S 2022 HOLIDAY GIFT GUIDE: Best ACCESSORIES Winner
October 6, 2022
"At The Pop Insider, we're all about fueling your fandom — and these Grogu slip-ons are the perfect way for fans to do that.
- Ali Mierzejewski, editor-in-chief, The Pop Insider
Click your heels and jump for joy because Ground Up has just launched a new collection
August 12, 2022
Laughing Place: The family-friendly collection invites fans of all ages to showcase their love of Disney with a variety of fun patterns and shoe styles.
Footwear News: Ground Up Adds Zappos as Latest Retail Partner for Its Character Shoes
August 12, 2022
This week, Ground Up unveiled a 22-style collection on the e-commerce site, consisting of shoes for adults and kids that feature many of most popular characters from The Walt Disney Co. family.
Licensing International: Ground Up Launches Family Focused Collection with Zappos
August 12, 2022
The family-friendly collection invites you to be speedy like Lightning McQueen from Pixar’s Cars, embrace royalty like your favorite Disney Princess characters and more!
Licensing International: Ground Up X Kids Foot Locker Back To School Collection
July 28, 2022
Footwear company Ground Up International is launching a set of children’s sneakers featuring 9 unique classic styles in collaboration with Disney and Marvel at Foot Locker.
Zappos and ground up partner on family shoe collection
August 10, 2022
The 22-style assortment consists of several silhouettes such as soccer slides, slippers, slip-on sneakers, high top and low top sneakers. Styles will be available in toddler, youth and adult sizes.
Licensing International: Ground Up Launches Illumination’s Minions Footwear
July 28, 2022
Footwear company Ground Up International is launching an all-new sneaker with Universal Brand Development and Kids Foot Locker, available in toddler and youth sizing.
Ground Up Launches Minions Collection with Kids Foot Locker
July 26, 2022
Illumination’s Minions Stuart and Mel, from the animated franchise, “Despicable Me,” will be featured in a new collection with Kids Foot Locker and footwear company Ground Up International.
Pop Insider Summer Gift Guide 2022
July 26, 2022
Check out The Pop Insider’s Summer Gift Guide article, featuring our new Karma’s World sneaker.
Ground Up Launches First Collection of Character Sneakers With Kids Foot Locker
July 21, 2022
New York-based licensing company Ground Up has a major new partner. Just in time for back-to-school, the footwear maker has released its first collection of character sneakers at Kids Foot Locker.
It’s Game Time With Ground Up’s Newest Collection
June 13, 2022
Premier footwear manufacturer, Ground Up is at it again! This time the theme of their newest release brings beloved favorites from your childhood into a new generation for your children.
June 2022
Some of Ground Up’s newest licensed styles include Minnie Mouse High Top Sneakers that feature polka dots, Minnie’s gloved hand, and a bow!
GROUND UP LAUNCHES PAW PATROL FOOTWEAR LINE AT JOURNEYS KIDZ
March 21, 2022
In partnership with Paramount Consumer Products, footwear company, Ground Up, has introduced fashion sneakers based on the hit preschool series, “PAW Patrol”.
GROUND UP UNLEASHES A COLLECTION WITH PAW PATROL
March 21, 2022
Children can feel like part of the PAW Patrol and finish off every outfit with the ultra-popular PAW Patrol characters in comfort and style.
GROUND UP LAUNCHES DISNEY SNEAKERS
February 22, 2022
The collection includes a high-top pair of Mickey Mouse sneakers alongside a pair of high-top Minnie Mouse sneakers.
LICENSE GLOBAL: FEBRUARY 2022 ISSUE
February 16, 2022
In this month's cover story, License Global examines how NBCUniversal’s brand development team is exploring new horizons.
GROUND UP UNLEASHES A COLLABORATION WITH PAW PATROL
February 15, 2022
Available exclusively at Saks Fifth Avenue, the new line featuring kids’ favorite heroic pups are available in toddler sizes, bringing current fashion trends and the beloved PAW Patrol characters together.
GROUND UP LAUNCHES ‘PAW PATROL’ AT SAKS FIFTH AVENUE
February 9, 2022
Ground Up, has announced a new collection with ViacomCBS Consumer Products for a collection of athletic shoes based on the preschool series, “PAW Patrol,”.
GROUND UP’S NEW COLLAB WITH DISNEY’S ‘FROZEN’
December 3,2021
The new high-top sneaker design featuring “Frozen” characters Anna and Elsa from will launch at Journeys Kidz.
LICENSING INTERNATIONAL - DISNEY’S FROZEN
December 2, 2021
Ground Up’s Newest Collaboration Melts Our Hearts with Sneakers Featuring Beloved Characters from Disney’s “Frozen”
LEADING LICENSEES 2021: NORTH AMERICA
Jul 29, 2021
Leading licensees in North America spanning across multiple categories who have made an impact in 2020 and continue to make strides in 2021.
GROUND UP INTERNATIONAL LACES UP MARVEL COLLAB
July 14, 2021
Marvel has chosen Ground Up International for an exclusive collection of footwear, available exclusively at Journeys.
THE POP INSIDER - MOONBUG TAKEOVER
July 7, 2021
Featured in Pop Insider’s Summer Issue on their Moonbug Takeover article. “Kid’s can celebrate their Blippi fandom with these blue, orange and heather grey shoes, complete with Blippi’s Iconic glasses.”
GROUND UP SCORES 'CRUELLA' DEAL
May 17, 2021
Footwear company Ground Up, in collaboration with Disney, just dropped a capsule collection of casual shoes to celebrate the new live-action film "Cruella".
GEAR UP FOR PRIDE MONTH WITH A COLORFUL ARRAY OF DISNEY PRIDE PRODUCTS
May 3, 2021
With the Disney Mickey Mouse rainbow love slide sandals on your feet you’ll bring color wherever you go!
GROUND UP & DISNEY CELEBRATE FASHION’S FAVORITE VILLAIN WITH CRUELLA DE VIL
May 14,2021
Ground Up and Disney have teamed up to launch a Cruella de Vil-inspired children’s footwear collection
DISNEY, NICKELODEON & MORE BIG NAMES ARE PARTNERING WITH GROUND UP
March 9, 2021
A new footwear brand is making its name in sneakers, and it’s getting some help from big partners!
EXCLUSIVE BEETLEJUICE SNEAKERS ARE BACK IN STOCK
March 17,2021
These officially licensed Beetlejuice sneakers are so good that you'll want to wear them year-round.
STEP IN SPOOKY STYLE WITH THESE BEETLEJUICE SNEAKERS
March 2021
Beetlejuice, Beetlejuice — Stop! Shoes inspired by the classic Tim Burton himself.
HARRY POTTER - LUNA LOVEGOOD SNEAKERS
February 24,2021
Harry Potter fans have two new, affordable high-top sneaker designs to chose from, we can't decide which one we like most!
February 24, 2021
We've seen a lot of Wonder Woman sneaker designs over the years, but this pair is definitely one of our favorites.
GROUND UP STEPS INTO DISNEY PARTNERSHIP
Feb 17, 2021
Ground Up has announced an official dual-brand with Disney, with the collection exclusive to Journeys.
February 2021
If you’re looking for other geeky shoes, fun.com has got you covered in other licensed fandoms as well.
STAR WARS: SEASON 2 COLLECTION
October 19, 2020
Season 2 of Star Wars is coming up fast on October 30th, and Hot Topic has it all sorted out in one collection.
FESTIVAL OF LICENSING: BACKSTAGE PASS
Sep 16, 2020
Take an exclusive look at the Festival Of Licensing from License Global. Featuring some of our notable drops from 2020.
Feb 25, 2021
Five new pairs of sneakers inspired by a variety of fandoms!
AVATAR: THE LAST AIRBENDER SNEAKERS
February 24, 2021
It's a pretty exciting time to be a fan of Avatar: The Last Airbender.
February 2020
Check us out on the leading licensees for 2020! Ground Up was created with the vision of fulfilling the need for fun.
THE ULTIMATE BABY YODA SNEAKERS
May 4,2021
Baby Yoda sneakers don't get more Baby Yoda than this. Or more Grogu?
LICENSED BABY YODA / GROGU SHOES ARE HERE
February 25, 2021
If you LOVE “The Mandalorian” and can’t help but say “Aww” whenever you see Grogu then we have the shoes for you.
THESE SNEAKERS ARE PERFECT FOR ANY MARVEL FAN
May 2021
The Walt Disney-owned comic publisher has just released a slew of high-top sneakers.
THE NBC QUILTED JACK COMBAT BOOTS
November 12,2019
Fans of Jack Skellington will find The Nightmare Before Christmas Quilted Jack Combat Boots are what’s meant to be.
MARVEL CAPTAIN MARVEL HI-TOP SNEAKERS
March 21,2019
If you’re looking for a bold new pair of shoes, check out these Marvel Captain Marvel Hi-Top Sneakers.
“TOY STORY”-INSPIRED PIZZA PLANET SHOES
February 4,2019
Disney-Pixar “Toy Story”-inspired shoes are now available at Hot Topic, and they’re going to knock your socks off.
DISNEY THE LION KING BESTIES LACE-UP SNEAKERS
June 27,2019
These simple sneakers will add a "kick" of cuteness to any OOTD, courtesy of those instantly familiar graphics.
THE LION KING LACE-UP BESTIE SNEAKER
July 17, 2019
They're a perfect tribute to friendship with Pumba on one sneaker and Simba on the other. The sizes available range from five to 11.
'TOY STORY' PIZZA PLANET SNEAKERS ARE HERE
February 1, 2019
Official Disney / Pixar Toy Story Pizza Planet sneakers are here, and you don't need to get lucky at a claw machine to own them.
MY HERO ACADEMIA U.A. SNEAKERS
June 10,2019
If you're a fan of the My Hero Academia anime that dreams of attending U.A. High School, these shoes were made for you!
TOY STORY 4 BUZZ LIGHTYEAR COSPLAY SNEAKERS
June 17,2019
These Toy Story 4 Buzz Lightyear Cosplay Sneakers are the perfect summer kicks for those that like a bit of color.